Most people will never see success running a business like ours.

HOWEVER - I don't think it's their fault.

I don't believe that the people who don't succeed in this game can shoulder ALL the blame for not getting the results they want for two reasons:

First, starting any business is the hardest thing you will EVER do. No question.

Even if you've done it ten times before, it's always going to be difficult. Because there are UNKNOWN variables to any business, market, and product that you cannot know until you put something to market.

Like my grandfather always told me, it always takes 2X longer and costs 3X more than you think it will.

And even if you've done it before...you still have to have the "Founder's Eye" which is the ability to balance full conviction in your product without losing sight of the whole picture.

You have to keep 100% belief in your product and know that you're doing GOOD work for people...but also stay detached enough to know when to pivot and change your approach.

The second reason most people don't succeed is more sinister.

Like most things, it comes down to money. At some point, someone in this industry realized it's a lot easier to sell entrepreneurs like you and I on things we WANT...not things we NEED.

Which causes people to build extremely fragile profit machines...not businesses.

It's why garbage-product dropshipping is so big.

(Not all dropshipping is bad but the get-rich-quick aliexpress style they promote is)

It's why everybody focuses on ads, and conversion rate optimization hacks.

It's why branding design courses sell like hotcakes but people pinch pennies when it comes to foundational business training.

And it's why no one knows how to profitably scale their business.

They're too concerned with the trend of that month, instead of doing what's always worked, what works now, and what will work until Kingdom come.

And like I said - if you're in this boat, it's not your fault.

Most people can work hard when need be, and when you're in business for yourself it's a lot easier (and more fun) to work hard because you feel pride in your work.

So the hard work aspect isn't the issue. The issue is we're not taught the RIGHT way to build a long-term profitable business that LASTS...

No one teaches us the RIGHT way, because it doesn't sell. It's not "sexy" and doesn't get the kinds of CTRs and conversions that TikTok Ads and Canva branding courses do.

That being said, I feel privileged to be in this game AS someone who is ACTUALLY doing this.

My ecommerce brand right now pulls in enough profit to keep me, my team, and my family satisfied. Plus a little extra.

This doesn't mean CreativeROAS is my side business, it means I'm not desperate for your money. So I'll deal with low conversion rates if it means I get to show you what REALLY works.

And I'll deal with lower revenues if I get to pull back the curtain of the businesses who are doing it right - instead of teaching you some new trend and making you feel good...just to leave you high and dry in the same place you were at last year.

I want to show you the things I've learned by being in this game for nine and a half years.

I want you to learn from my experience, the action I've taken, the mistakes I've made, and the extreme risk I've shouldered.

I don't want you to have to deal with the massive mistakes people make in this business like I have, just because someone realized it was a lot easier to sell you on what you think you want, not what you need.

So you won't find many trendy programs or feel-good products. You're not going to see anything on how to get better CPCs or lower CPMs.

But I do hope that you find something for yourself today on this website that makes your business a little more profitable, and gives you a little more time back to enjoy that profit.